Senior Product Marketing Manager, Financials & OpsAI

The Senior Product Marketing Manager will own go-to-market strategy and narrative for BuildOps Financials and OpsAI —two product areas that are central to our platform becoming the system commercial contractors run on. OpsAI is a major platform identity shift: moving BuildOps from a system of record to a system of action, where intelligence helps teams automate work, surface risk, and drive the next best step in the field and back office. Financials is how customers understand margin, cost, and job performance—turning operational execution into measurable business outcomes. This is not a role focused on shipping assets or coordinating launches. This is the person who defines how the market understands what BuildOps is becoming. You will shape the narrative, guide how new capabilities show up in the market, and ensure our product innovation translates into customer adoption and revenue impact. You will work at the intersection of product strategy, sales enablement, and market storytelling — and you will be comfortable leading conversations with executives, product leaders, and customers alike. Key Responsibilities GTM Strategy & Launch Leadership Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market. This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact. Market & Customer Insight Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops. Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve. Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming. Positioning & Messaging Architecture Define how BuildOps talks about Financials and OpsAI. You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations. This includes: Core positioning and messaging frameworks Persona-level value propositions Sales narratives and competitive differentiation Your work ensures the story holds up across the website, sales conversations, product launches, and executive presentations. Sales Enablement & Competitive Strategy Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact. Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates. Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not. Market Narrative & Category Leadership You will define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools. You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging. Commercial Outcomes Ownership You are accountable for more than messaging. You track how your work influences real business outcomes, including: win rate pipeline creation product adoption expansion revenue You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works. Packaging, Pricing, and Monetization Input Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight. Develop practical ROI/TCO narratives and tools that support buying decisions. Product Partnership You’ll work closely with product leaders