Senior Product Manager

At Certn, we’re changing how trust works with The World’s Easiest Background Check. We’ve raised $127M+, earned Deloitte Fast 50 recognition three years in a row, and we’re still only scratching the surface. Our goal is straightforward: help people move faster - into jobs, homes, and opportunities - by simplifying the path to trust. We’re not a traditional background screening company. We’re a team of curious, collaborative builders who care about solving real problems for real people. We challenge each other, move fast, and have fun doing it. If you want to grow, make an impact, and help shape products used by millions, this is your place. Let’s build what’s next, together. THE ROLE: SENIOR PRODUCT MANAGER As a Senior Product Manager, you’ll play a critical role in shaping the future of Certn’s products by defining strategy, driving execution, and delivering solutions that create meaningful value for customers and the business. This role combines strategic thinking with hands-on product leadership. You’ll work closely with customers, internal stakeholders, and cross-functional teams across Engineering, Design, Marketing, Sales, Customer Success, and Operations to identify opportunities, solve complex problems, and bring innovative products and features to market. You’ll be responsible for developing and executing product strategies and roadmaps aligned with business goals, market opportunities, and customer needs. You’ll also serve as a key voice of the customer, using market insights, data, and direct customer feedback to help shape product direction and priorities. The successful candidate will be located in Canada. You’ll be working closely with our team in Eastern Europe so the expectation is to be aligned with their working hours. This is a live role and we are planning to fill it as soon as possible. WHAT YOU'LL BE DOING (AND CRUSHING) PRODUCT STRATEGY & VISION - Develop and execute product strategies and roadmaps aligned with business objectives, customer needs, and market opportunities. - Conduct customer discovery, market research, and competitive analysis to identify problems worth solving and opportunities for growth. - Define and communicate product vision, priorities, and strategic direction to internal and external stakeholders. - Discover, validate, and prioritize customer and market needs to drive innovation and future product development. PRODUCT DEVELOPMENT & DELIVERY - Lead product initiatives from concept through launch, partnering closely with Engineering and Design teams to deliver impactful solutions. - Own and maintain the product roadmap, balancing long-term strategic investments with iterative improvements. - Translate customer and business needs into clear requirements, user stories, and priorities that enable successful execution. - Define, track, and evaluate product success metrics, using data and customer insights to continuously improve outcomes. CROSS-FUNCTIONAL LEADERSHIP & BUSINESS IMPACT - Collaborate across Product, Engineering, Design, Marketing, Sales, Customer Success, and Leadership teams to drive alignment and execution. - Build strong relationships with customers, stakeholders, and industry partners to inform product decisions and roadmap priorities. - Develop business cases and profitability analyses to support product investment decisions and maximize commercial impact. - Mentor and support team members while fostering a collaborative, high-performing product culture. WHAT YOU BRING TO THE TABLE - Proven success developing, launching, and scaling software products in a fast-paced technology environment. - Strong experience in product strategy, roadmap development, and product lifecycle management. - Deep understanding of product development processes, methodologies, and best practices. - Demonstrated ability to collaborate effectively across cross-functional teams to deliver successful product outcomes. - Experience conducting market research, competitive analysis, and customer dis