Product Marketing Manager

Overview The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, Partner and Marketing teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning. What You’ll Do - Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. - Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. - Develop and manage a strategic portfolio of assets, including including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. - Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. - Manage product update communications to clients and prospects. - Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. - Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. - Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. - Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets. Who You Are - 5+ years of experience in a product marketing role in a SaaS or tech company - Experience with partner marketing, channel programs, and creating marketing materials for technical products and services. - Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems. - Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups. - Experience creating product led, sales enablement materials - Proven experience leading cross-functional marketing initiatives across multiple departments. - Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly. - Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc) and partner portal technologies is a plus. What Success Looks Like: - Stakeholder Engagement and Collaboration: Build strong relationships with key stakeholders across Sales, CS, and Partner teams, aligning marketing initiatives with business needs and delivering actionable product focused, partner enablement materials. - Strategic and Analytical Thinking: Combine strategic marketing vision with attention to detail to solve complex positioning challenges, drive partner adoption improvements, and provide actionable insights through campaign performance analysis. - Campaign and Content Management: Successfully manage multiple marketing campaigns, prioritize content creation, develop marketing roadmaps - Technical Proficiency and Innovation: Leverage marketing technology expertise to design innovative campaigns and guide the team through A/B testing and program optimization. - Communication and Leadership: Demonstrate strong presentation skills, collaborate effectively with senior management and external partners, and lead with empathy to drive team success. - Focus on Continuous Improvement: Actively seek ways