Senior Business Development Representative - New York

About Haus Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. Using frontier causal inference-based econometric models to run experiments, we help brands measure the business impact of marketing, pricing, and promotions with scientific precision. Over $360B is spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and reallocate it to maximize growth. With a founding team of former product managers, economists, and engineers from Google, Netflix, Meta, and Amazon, we make high-quality decision science, incrementality testing, and causal marketing mix modeling accessible to businesses of all sizes—automating the heavy lifting of experiment design, data processing, and insights generation. Haus works with leading brands like FanDuel, Sonos, and Dr. Squatch, delivering ROI gains as high as 30x. Haus is well-capitalized and backed by top-tier VCs, including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has once again been recognized by LinkedIn as a 2025 Top Startup https://www.linkedin.com/pulse/linkedin-top-startups-2025-50-us-companies-rise-linkedin-news-hox6f/! What you'll do We're building a sales development function at Haus and looking for experienced BDRs who can operate with high autonomy from day one. This isn't a typical BDR seat where you're handed a playbook and told to dial. You'll be responsible for building your own outbound engine -- sequences, tooling, targeting, messaging -- with support from GTM leadership but without heavy scaffolding. You'll work across both Core and Enterprise segments, generating qualified pipeline for our AE team through outbound prospecting, inbound lead qualification, and event-driven engagement. This is a ground-floor opportunity. The function is new. The right person here isn't just executing -- they're helping define what scalable sales development looks like at Haus. Responsibilities - Own pipeline generation targets: qualified S1 opportunities sourced through outbound and inbound channels - Build and iterate on outbound sequences using modern GTM tools (Clay, AI-powered outreach, intent signals, product usage data) - Qualify marketing leads with speed and precision, ensuring high-quality handoff to AEs - Collaborate closely with sellers to strategize how to work shared accounts and territories to generate pipeline - Pre-book meetings and drive attendance at field events and conferences - Collaborate with Sales, RevOps, and Marketing on ICP definition, messaging, and campaign strategy - Track and report on your own performance metrics: outbound velocity, response rates, meeting-to-opp conversion, pipeline sourced - Bring a point of view on what's working and what's not -- and act on it without waiting for permission Qualifications - 1+ years of experience in sales development, outbound sales, or a closely related GTM function at a B2B SaaS company - Hands-on experience with modern GTM tooling: Clay, Outreach, Phantombuster, or similar. You should have opinions on what works. - Proven track record of consistently hitting or exceeding pipeline generation targets - High autonomy: you've built sequences, tested messaging, and iterated on targeting without being told exactly how - Comfort operating in ambiguity: this function is early. Playbooks don't exist yet. You'll help write them. - Analytical mindset: you track your own numbers, spot trends, and adjust approach based on data - Strong written communication: your outbound copy is tight, personalized, and gets responses - Experience selling into eCommerce, retail, DTC, or marketing buyers is a strong plus - Familiarity with marketing measurement, attribution, or analytics is a plus but not required What We Offer: We’re a customer-obsessed, high-ownership team focused on driving impact