VP of Growth

Origin Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households. We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact. We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst. The Role We’re looking for a hands-on VP of Growth to build and scale Origin’s growth engine across paid, organic, creators, and lifecycle. This is a player-coach role. You will not just manage. You will personally build, test, ship, measure, and iterate alongside a small, elite team. Your job is to turn Origin into a multi-channel, compounding growth machine—not a company dependent on one paid channel. You’ll own growth strategy, execution, experimentation, and team leadership, with a relentless focus on speed, leverage, and measurable impact. What You’ll Own 1. End-to-End Growth Own growth across: Paid (Meta, TikTok, etc.) Organic social Creators / UGC Lifecycle (onboarding, activation, retention, monetization) Landing pages and funnels Build and maintain a clear growth model: CAC, LTV, payback Cohorts and marginal ROI by channel Allocate budget, time, and team based on data—not opinions. 2. Execution Personally run experiments across: Ad creative, hooks, and angles Funnels and landing pages Onboarding and activation flows Offers, pricing, and messaging Be in the tools: Ad platforms Analytics (GA, Amplitude/PostHog, etc.) Experiment trackers Spreadsheets and models Build a weekly growth operating cadence with clear goals, experiments, and outcomes. 3. AI-First Growth & Creative Systems You will build an AI-augmented growth engine that dramatically increases speed and output across creative, content, and experimentation. Specifically, you will: Use AI tools to multiply creative and content velocity, including: Ad copy, hooks, and angles Creative variants and UGC scripting Landing page and funnel iteration Email, push, and in-app messaging drafts Build workflows that combine: Humans for taste, judgment, and strategy AI for speed, scale, and iteration Apply AI to: Creative ideation and iteration Rapid testing frameworks Lightweight analysis and insight generation Research, synthesis, and competitive analysis Continuously evaluate and adopt new tools that improve: Throughput Testing velocity Cost efficiency Time-to-learning Your goal is to make Origin’s growth team structurally faster and more leveraged than traditional marketing teams. 4. Creative & Distribution Engine Build a system for: High-velocity creative testing UGC and creator content pipelines Repurposing organic → paid Scaling what works, killing what doesn’t Ensure paid, organic, and creators reinforce each other instead of operating in silos. 5. Team Leadership (Small, Elite, Fast) Lead a lean, high-output growth team (e.g., performance, creator/content, design). Set a culture of: Shipping > talking Testing > debating Numbers > opinions Coach ICs while staying deeply hands-on yourself. 6. Lifecycle & Monetization Own the funnel beyond acquisition: Activation Engagement Retention Monetization Partner with Product to: Improve onboarding Reduce time-to-value Increase revenue per user Turn product launches into growth moments, not just announcements. What Success Looks Like Channel diversification away from single-source paid Faster creative and experiment velocity powered by AI workflows Improved CAC, LTV, and payback Stronger activation and retention metrics A predictable, repeatable growth engine A small team that feels “unfairly” productive for its size Who You Are You are: A builder, not just a manager Deeply fluent in: Funnels, cohorts, CAC/LTV, payb