Senior Marketing Manager, Boston

About Us Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. ABOUT THE ROLE We're hiring a Senior Marketing Manager to own Rho's presence in Boston: community, partnerships, brand, demand, and customer growth. You'll own a pipeline number, a real budget, and a tight partnership with our local sales rep. You'll be on the ground - meeting with VCs, visiting customer offices, showing up where it matters. Boston's founder ecosystem is distinctive - biotech and life sciences alongside deep tech, AI, and infrastructure, with deep roots in MIT, Harvard, and the research networks around them. The founders building here are technical, often research-driven, and don't always respond to the approaches that work elsewhere. We have an early start. Now time to help us grow it. WHAT YOU'LL DO - Own the pipeline number. Sourced pipeline, startup customers, attribution in Salesforce. You set the targets and drive them through every motion you run. - Grow our Boston customer count. Identify and close expansion opportunities within our existing base, run in-person touches with high-value accounts, and host customer-only gatherings that deepen relationships and surface new ones. - Partner with our Boston sales rep. You generate demand and build relationships; together you close. Tight collaboration on targeting, follow-up, and account coverage. - Get out in the market. Meet with VCs and accelerators. Visit customer offices. Show up at the right events. This is not a desk job. - Build founder community. Host the events founders actually want to attend - roundtables and lab tours for research-driven founders, dinners and salons for operators across sectors. Curate every guest list. Become a connector. - Own university and campus partnerships. Build direct relationships with Harvard iLab, MIT Martin Trust Center, and the programs that feed Boston's founder pipeline. - Own how Rho shows up in market. Sponsorships, local press, activations, founder content. Partner with our brand and creative team to execute. - Run local growth experiments. Geo-targeted paid, branded search, ABM into top Boston accounts, lifecycle nurture tailored to Boston founders. - Define your own approach. No established playbook. You decide what works, run it, and document what you learn. WHAT WE'RE LOOKING FOR - 6+ years of experience across marketing, community, partnerships, brand, or growth at a venture-backed company. B2B SaaS, fintech, biotech, or life sciences are all strong fits. - High agency. You don't wait to be told what to do. You form a point of view, act on it, and adjust. The VP of Marketing can be a thought partner, but can't be your operating system. - A track record of growing something - a business, a product line, a market, a community. You can point to before and after and explain what you did to move it. - Genuinely comfortable being out in the market. Meeting with VCs, visiting customer offices, building relationships face to face. You'd rather be in a founder's office than on a Zoom. - Sociable and naturally good with people. Event marketing is a core part of how Rho builds in market, and you're the kind of person founders actually want to spend time with. - Comfortable with data and finance. You can read a pipeline dashboard, run a budget, interpret a growth experiment, and talk credibly with finance-minded founders. You don't need a data team to tell you how things are going. - A real network in the Boston founder, operator, or VC community - or a clear and credible plan to build it fast. - Comfort with pipeline accountability. You've owned a number. You know what sourced pipeline means and how to drive it. - Proven ability to host events founders actually want to attend and to build personal relationships that compound over time. - Strong CRM hygiene. You log relationships and touchpoints in Salesforce