VP, Self-Serve

COMPANY OVERVIEW Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram. COMPANY OPERATING RHYTHM At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do. Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5. ABOUT THE ROLE Deepgram is seeking a Vice President of Self-Serve to lead our product-led growth motion as we scale from a single-product API company to a multi-product voice AI platform serving 200,000+ developers. This role operates as a General Manager for our self-serve business, with full ownership of revenue growth, conversion to enterprise, and the end-to-end user experience from first touch through monetization. In this role, you'll build and lead the systems, teams, and cross-functional partnerships required to turn strong inbound demand into sustainable, scalable growth. You'll own ambitious targets—including multiplying self-serve revenue and converting self-serve logos into enterprise contracts—while establishing Deepgram's PLG infrastructure as a competitive advantage in the rapidly evolving voice AI market. This is a high-impact leadership role requiring equal parts strategic vision and hands-on execution. You'll work across Marketing, Product, Sales, Engineering, and Data to align teams around shared metrics, eliminate friction across the funnel, and build a culture of experimentation and rapid iteration right for the AI age. This role reports to the SVP of Product. WHAT YOU'LL OWN Revenue & Business Outcomes - Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets - Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership - Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion - Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs PLG Strategy & Execution - Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs - Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage - Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning - Translat