Director of Marketing

ABOUT CITIZEN At Citizen, the #1 safety app in the U.S., growth from marketing is critical to Citizen’s success. Citizen distributes thousands of user-generated videos daily to keep communities informed and empowered. With the majority of our content captured live at the scene of safety incidents, Citizen provides real-time visibility into what’s happening in cities across North America - something no other platform can match. Already known in every major U.S. city, Citizen is growing fast. We’re now looking for a Director of Marketing to expand upon the foundation and shepherd the organization to new heights. You will manage the marketing team to develop and execute go-to-market strategies, enterprise campaigns, creator partnerships and more to help bring our mission to millions of people each week. OVERVIEW We are looking for a Director of Marketing to manage Citizen's full marketing function across consumer and enterprise, reporting directly to the CFO as Citizen intentionally operates with a lean executive team. You will be accountable for strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand, with a focus on three tracks: driving new installs, resurrecting lapsed users, and supporting cross-functional priorities including enterprise, partnerships, and product launches. This role manages one direct report and oversees relationships across three external agencies. The team is small, moves fast, and operates at the intersection of media, technology, and public safety. One non-negotiable: you are deeply and practically fluent in AI and have rebuilt workflows around it. You are always thinking about how to run a leaner, faster, smarter operation as the standard the team already operates at. KEY RESPONSIBILITIES Product Marketing and Cross-Functional Priorities - Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences - Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination - Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters Enterprise Marketing Support - Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward - Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call - Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence Paid Media - Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support - Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches - Own creative testing frameworks, optimization cadence, and cross-channel attribution - Manage relationships and performance across three external agency partners, including budget accountability and creative output quality Creator Program - Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time - Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster - Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention AI-Powered Operations - Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more - Tools in current use: Claude, Perplexity, ChatGPT,