Head of Growth Marketing

ABOUT ABRIDGE Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients. Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems. We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh. THE ROLE Abridge is building the intelligence layer for healthcare. We've grown fast, and we're hiring a Director of Growth Marketing to lead the engine that turns awareness into pipeline and pipeline into momentum. This is a high-ownership role at the intersection of paid, demand generation, social, and lifecycle marketing—reporting directly to the VP of Marketing. You'll inherit a strong team and a genuine category-defining opportunity. We want a player-coach with sharp strategic instincts, a brand mindset, and a bias for experimentation. WHAT YOU’LL DO - Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes. - Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue. - Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing. - Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight. - Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline. - Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results. - Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right. WHAT YOU’LL BRING - 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience - Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others - Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers - Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators - Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays - A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline wi