Senior Demand Generation Marketer

ABOUT ABRIDGE Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients. Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems. We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh. THE ROLE We’re looking for a Demand Generation Manager who will own the execution of multi-channel campaigns that drive awareness, pipeline, and revenue. You’ll design and launch integrated programs across webinars, email, paid channels, content syndication, and more. All focused on reaching enterprise buyers and supporting sales with high-quality opportunities. You’ll be equally comfortable in strategy and execution, able to take campaigns from initial concept through launch, measurement, and optimization. You’ll also play a key role in developing and refining account-based marketing (ABM) programs that engage priority accounts across key segments and influence buying committees across the enterprise healthcare landscape. This is a highly cross-functional role collaborating closely with sales, growth, and product marketing to create campaigns that resonate with complex buying committees, addressing their key pain points and priorities throughout the enterprise and strategic sales cycle. WHAT YOU’LL DO - Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth. - Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability. - Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content. - Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees. - Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement. - Own marketing-to-sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking. WHAT YOU’LL BRING - 6-8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology. - Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact. - Strong project management and ownership skills — you can manage complex, multi-channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution. - Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them. - Experience partnering with sales and marketing operations to align campaign strategies with business goals. - Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign succ