Activation Growth Manager

ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Accelerate consumer time-to-value by designing and scaling data-driven onboarding journeys that maximize activation velocity and early adoption. This role will transform behavioral insights into high-impact lifecycle strategies, ensuring every new Addi user experiences "the magic moment" as quickly as possible. WHAT YOU WILL DO - Accelerate Activation Velocity: Increase the conversion rate of approved prospects completing their first transaction by identifying and removing friction points across the 0-to-1 onboarding funnel. - Scale the Lifecycle Engine: Design and deploy a multi-channel automated journey (SMS, Push, WhatsApp, Email) that drives an incremental lift in the transition from "Approved" to "Active" status. - Institutionalize an Experimentation Framework: Launch and manage a continuous A/B testing roadmap, maintaining a consistent weekly cadence of experiments to systematically improve funnel efficiency. - Data-Driven Journey Mapping: Produce monthly behavioral insights and friction reports using SQL to pinpoint drop-off reasons, resulting in actionable product or communication enhancements each quarter. - Maximize MarTech Utilization: Fully optimize the tech stack (Braze/Segment/Claude) to implement event-based, automated activation flows, significantly reducing manual campaign execution. WHAT WE’RE LOOKING FOR - Proven experience in Lifecycle Marketing & Growth Systems - Professional Background: 5+ years of experience in Growth, Lifecycle Marketing, or Retention roles within high-growth digital companies (Fintech, E-commerce, or high-frequency Apps). - Expertise in designing end-to-end automated customer journeys in Braze (or similar Tier-1 CRMs), specifically for onboarding and product adoption. - Deep understanding of multi-channel orchestration (Push, WhatsApp, In-App, Email) to drive high-frequency engagement without causing "notification fatigue." - Track record of managing complex audience segmentations to deliver highly personalized messaging at scale. - Audits existing campaigns regularly to ensure relevance and p