Creative Design Lead

ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Elevate Addi’s brand equity and campaign performance by leading a high-velocity creative team that blends world-class design craft with AI-augmented workflows. You will transform complex financial communications into visually distinctive, emotionally resonant, and scalable retail experiences that build deep consumer trust and drive market conversion. WHAT YOU WILL DO - Establish Design Excellence: Achieve a measurable uplift in brand sentiment and campaign engagement by redefining visual standards and creative execution for all major retail and financial product launches within the first 6 months. - Scale Creative Production: Increase asset output by 40% while maintaining a 100% brand consistency rating by building and deploying a modular campaign design system (templates and asset libraries) for digital, OOH, and retail channels. - Architect the AI Design Layer: Reduce creative production bottlenecks through the definition, training, and integration of AI-assisted workflows (e.g., automated image generation and social formatting) - Unify Cross-Channel Brand Voice: Ensure zero visual regressions in public-facing assets by implementing a robust creative governance and review process that aligns brand strategy, performance marketing, and retail partner needs. - Upskill and Lead the Design Squad: Improve team performance and engagement scores by mentoring the creative team on advanced design craft and AI fluency, resulting in 100% of the team meeting elevated quality benchmarks within 12 months. WHAT WE’RE LOOKING FOR - Creative Leadership & Design Craft - 5+ years leading creative design teams in fast-paced environments (fintech, e-commerce, creative agency, or high-growth startup), with a portfolio that demonstrates both creative ambition and versatility across a broad range of formats campaigns, OOH, digital, retail, social, brand identity. - Has a proven track record of producing breakthrough creative work that sets a new visual standard and then builds the systems and templates that help others reach it consistently. - Sets an exceptionally high creative bar while sta