Senior Field Sales Manager

ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Own the strategy and execution to scale Field Sales as Addi’s primary engine for mass, high-quality SMB acquisition. The mission is to deliver new merchant acquisition while maintaining robust unit economics and strict risk controls. This role leads the Field Sales operating system end-to-end—encompassing territory strategy, execution cadence, productivity, and quality—and acts as the channel’s representative in strategic cross-functional forums to eliminate bottlenecks and accelerate growth. WHAT YOU WILL DO - Scaling Acquisition & High-Growth Engines - Mass Acquisition: Deliver the annual acquisition plan by achieving the target volume of active new SMBs. - Team Expansion: Successfully scale and sustain the Hunter sales force across all target cities by the end of the year. - GMV Contribution: Drive the channel to meet the annual New GMV run-rate requirements. - Individual Productivity: Maximize the monthly output per Hunter to ensure peak channel performance. Optimizing Unit Economics & Operational Efficiency - Profitability Guardrails: Maintain a healthy Payback period and Contribution Index (CI) aligned with the company’s financial efficiency targets. - Process Optimization: Increase the average End-to-End (E2E) conversion rate while protecting and maximizing Hunter capacity. - Quality & Risk Control: Implement a pre- and post-activation control framework that reduces fraud exposure and improves cohort quality without compromising growth speed. Success Milestones (The First 6 Months) - Months 1–2 — Diagnostic & Cadence: Establish a data-driven weekly operating cadence with a single source of truth and clear accountability across the territory. - Months 3–4 — Playbook & Talent: Deploy a scalable playbook system by territory with active feedback loops and a standardized talent system (coaching, rituals, and ramp standards). - Months 5–6 — Machine Ownership: Achieve full autonomy in managing the field "machine," demonstrating the ability to turn data insights into field actions and hitting acquisition and quality targets. WHAT WE’RE