Brand and Communications Lead

ABOUT BASTION Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses. OVERVIEW We are hiring a Brand and Communications Lead to make Bastion known. Today, we have proven product-market fit with marquee enterprise clients, a regulated trust charter, and a platform that institutions are building on — but almost no one outside of our existing network knows it. This role exists to change that. You will be the person who shapes and guides the brand positioning, ensuring consistent messaging and visual alignment across all touch points. You will own earning press coverage, preps executives for panels, navigates conference floors through relationships, and runs targeted campaigns for decision-makers — and you'll do it with a persistent awareness that everything you build needs to eventually connect to pipeline. Fintech or financial services experience is a meaningful advantage here — this is a space where regulatory nuance and institutional credibility are hard to fake, and harder to learn on the fly. While we are prioritizing candidates based in New York City, we are open to candidates remotely in the United States. WORK TO BE DONE Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job. We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that. If you think this is something you can handle, we will be excited to speak with you. FIRST 30 DAYS: LEARN THE BUSINESS, ABSORB THE BRAND, AND START SHOWING UP - Get deep on Bastion's product, regulatory positioning, and competitive landscape — understand the NYDFS trust charter, how stablecoin infrastructure works, and why enterprise buyers choose Bastion over alternatives - Map the current state of Bastion's market presence — who knows us, who should, where the gaps are, and which channels matter most for reaching enterprise financial decision-makers - Audit the press and events landscape — identify the publications, conferences, podcasts, and thought leadership venues where Bastion's target buyers pay attention. Start building relationships or reconnect with relevant reporters and editors - Partner with the Commercial team to understand current sales cycles and buyer objections — not to produce sales collateral, but to ensure that every piece of external communications reinforces the narratives that move deals forward - Ship something in week one. Update a landing page, draft a LinkedIn post for an executive, pitch a reporter — demonstrate that you operate, not just plan - Outcomes - You have a working understanding of the product, buyers, and competitive positioning - Brand assets are being translated into communications infrastructure — not sitting in a brand guidelines PDF - You've identified the top 3-5 brand and communications gaps and have a plan to close them - You have a preliminary press and events target list with a rationale for prioritization BY 90 DAYS: OWN THE BRAND AND BUILD EARNED MEDIA MOMENTUM - Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content - Build and begin executing a brand activation strategy — leverage your media relationships to pitch stories, secure initial press pl