Product Marketing Manager, Platform

We are rebuilding biotech for the AI era. When a breakthrough is delayed, the world waits. Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps. AI has the potential to change this, compressing decades of R&D work into years. But that only happens when clean, structured scientific data and AI are built into how science gets done. Benchling is the AI platform for biotech R&D. Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows. Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma. We’re building an AI scientist for our customers. We can’t do that if we haven’t built the muscle ourselves. AI fluency is the foundation we build on; it's core to how we work, and we're committed to helping every new hire integrate it into their day-to-day. As part of our interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today. ROLE OVERVIEW The best breakthroughs in human history are being engineered in labs right now. But the infrastructure holding those labs back? Still stuck in spreadsheets, manual data entry, and siloed systems. Benchling is changing that. We're looking for a Product Marketing Manager who can own the go-to-market strategy for how Benchling connects to the broader scientific ecosystem — spanning our data and instrument connectivity platform, automation workflows, analysis capabilities, API and integration tools, and the developer tools that let customers and partners extend Benchling to fit their workflows. This is also the foundation layer that takes scientists from instrument to insight and makes AI in drug discovery actually work — and you'll be the one telling that story. This is a senior individual contributor role for someone who is both a world-class marketer and technically credible enough to earn the trust of scientists, data and automation engineers, IT architects, and developer-savvy researchers. If you've shipped great products for a developer tool, data platform, or API-first product, and you're excited by the idea of applying that craft to a mission that matters — this role was built for you. RESPONSIBILITIES - Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning. - Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption. - You’ve marketed products where seemingly small architectural decisions — API design, extensibility models, performance improvements, or data model choices materially impacted customer outcomes. You know how to communicate why those details matter, translating infrastructure excellence into business value without diluting the technical truth. - GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact. - Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays — turning our products into a material and measurable revenue driver. - Enablement that sticks: Build the strategy and execute on enab