Senior Product Marketing Manager

About the Role This is a high-output execution role for a marketer who knows how to work with AI. The PMM owns product launches, sales enablement, case studies, and content, with AI tools handling first-draft production so they can focus on strategy, relationships, and quality. About the Team We are a lean marketing team with broad ownership and high expectations. Everyone wears multiple hats, and we have gotten a lot done with limited resources. This role is a direct investment in our ability to keep up with product growth, get more out of our AI-powered workflows, and stop letting good product stories go untold because no one has the resources to tell them. What You’ll Do Within 3 months, you will: - Get up to speed on Clutch's products, buyers, and competitive landscape, and produce your first round of sales enablement materials - Audit existing pitch decks, battlecards, and one-pagers, and deliver an updated, organized library that reps can actually use - Shadow deal cycles and sales calls to understand how buyers think and where current messaging falls short - Ship content in support of at least one active product or feature launch Within 6 months, you will: - Own end-to-end execution of a major product launch, from internal brief to external content to sales readiness - Have at least one customer case study in the market with measurable outcomes - Establish a repeatable process for competitive intelligence updates that keeps battlecards current without heroic effort - Be the go-to resource for Sales when they need positioning help or deal support Within 9 months, you will: - Have a full sales enablement library in place across Clutch's core products, maintained and actively used by reps - Own the product marketing calendar and drive launch planning proactively rather than reactively - Have multiple customer proof points in the market and a pipeline of future case study candidates in progress - Be operating at full strategic capacity, bringing market and buyer insights back to Product to influence roadmap priorities What You’ll Bring - Hands-on fluency with AI tools (Claude, ChatGPT, or similar) to produce marketing assets at volume, including decks, case studies, email sequences, battlecards, and web copy. This is a core requirement, not a nice-to-have. - Strong writing and editorial judgment, with the ability to shape AI-generated drafts into polished, on-brand content that moves buyers - 3-5 years in product marketing, content marketing, or a closely related B2B marketing role with a track record of producing high-quality assets - Experience supporting a sales team, including building enablement materials and understanding how messaging translates into deal outcomes - Ability to manage multiple projects simultaneously without dropping balls, in a fast-moving environment with limited oversight - Cross-functional communication skills, with the ability to work effectively across Product, Sales, and Customer Success to gather inputs and drive alignment - Comfort with marketing tools including HubSpot, Google Analytics, and standard project management or collaboration software - Familiarity with B2B SaaS go-to-market motions, including product launches, pipeline generation, and sales cycles Please note that this role may evolve as our business needs change, so we appreciate your flexibility and adaptability. What’s In It For You? - Remote Flexibility: Enjoy the freedom of remote work from anywhere, balancing life and career seamlessly. - Unforgettable Off-Sites: Twice a year, bond with colleagues in exciting destinations, fostering teamwork and fresh ideas. - Paid Time Off: Enjoy flexible PTO days yearly for relaxation and rejuvenation. - Stock Options: Joining us means having a stake in our success, so you'll receive stock options as part of your compensation package. - Home Office Setup: Create your ideal workspace with a dedicated budget for home office essentials. - Work Trip Budget: Grow personally and professionally w