Head of Demand Generation & Growth

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. Role Overview: Cresta is seeking a Head of Demand Generation & Growth to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation—ensuring every initiative drives measurable, efficient growth. The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine. Responsibilities: Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic Implement a robust experimentation framework for A/B testing and new channel evaluation Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact Manage agency and vendor relationships to ensure alignment and quality Build, mentor, and grow a high-performing team Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement Qualifications: Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing Experience working with enterprise buyer journeys and ABM motions Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity Collaborative, growth-oriented leader with experience managing internal teams and agencies Preferred Qualifications: Proven success leading marketing initiatives across multiple countries or regions Industry-specific campaign expertise Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision cover