Sales Enablement Manager, International

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. About the role: As the Sales Enablement Manager, International , you will play a critical role in standing up and scaling Cresta’s newly formed EMEA and APAC GTM teams . Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions. This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth . You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy. Responsibilities: Sales Onboarding & Ramp Acceleration: Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas Provide structured ramp support, including training, deal coaching, and pipeline development guidance Sales Process & Methodology Enablement: Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close Ensure consistent application of best practices in discovery, executive alignment, and deal progression Coaching & Performance Programs: Deliver ongoing enablement through live training, workshops, role plays, and certifications Provide direct coaching to reps , particularly new and ramping AEs, through 1:1 sessions and call reviews Partner with frontline managers to scale coaching effectiveness across regions Content & Messaging Alignment: Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios Enablement Measurement & Optimization: Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions Identify trends and gaps to continuously refine enablement programs Use data to drive targeted interventions tied to revenue outcomes Field Readiness: Support readiness for product launches, pricing updates, and strategic initiatives across international markets Ensure sellers are confident and prepared for customer-facing conversations in diverse regions Qualifications We Value: 4+ years in Sales, Sales Enablement, or Sales Management in a fast-paced B2B SaaS environment Experience supporting or working with global sales t