Lifecycle Marketing Strategist

WE’RE FINANCING THE FUTURE OF ENERGY Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence. Our team of 95+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures. AN INFLECTION POINT IN AMERICAN ENERGY AND MANUFACTURING Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components — as well as large amounts of capital. Traditional project financing is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future. We are scaling quickly and looking for team members who are eager to combine deep expertise with an AI- and tech-forward mindset. THE ROLE We’re hiring an Lifecycle Marketing Strategist to build and scale a high-impact email marketing engine that increases target account engagement and influences pipeline across Crux’s multi-product platform. This role will own email strategy and execution across nurtures, campaigns, newsletters, and segmentation. You’ll play a critical role in our target account and ABM motion, ensuring email is a strategic lever for engagement, conversion, and revenue impact. This role reports to the Growth Marketing Lead and partners closely with Marketing Operations, Product Marketing, and Field Marketing. WHAT YOU'LL DO - Own email strategy across the funnel - Build and optimize nurture programs across all of our different product lines - Translate demand gen priorities into high-performing email campaigns - Integrate email deeply into ABM programs for priority enterprise accounts - Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot - Maintain clean segmentation and database hygiene in partnership with Marketing Operations - Ensure deliverability, compliance, and operational excellence - Own reporting on engagement, segmentation performance, and pipeline influence - Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats) - Partner with RevOps to ensure accurate attribution and performance visibility WHAT YOU'LL BRING - 3 – 5+ years of B2B or financial services email marketing experience - Proven experience building and optimizing nurture programs in complex sales cycles - Strong expertise in HubSpot (workflows, segmentation, reporting, automation) - Experience supporting enterprise or target account marketing motions Analytical mindset with demonstrated ability to translate performance data into optimization strategies - Experience with AI tools (ChatGPT, Claude, OpenClaw) - Strong execution skills with attention to detail WHAT WE BRING - Base Compensation: Base salary between between $110,000 - $140,000 depending on leveling, not including equity value or company wide bonus. - Company wide bonus: $10,000 - $40,000 tied to revenue goals. - Competitive equity in the form of stock options. - Fully covered Employee Healthcare benefits, including partial dependent coverage. - Remote-first company with optional offices in NYC and DC and quarterly team and company wide offsite meetings. - $77mm venture capital raised, a phenomenal team, and mission driven work. - Additiona