Senior Lifecycle Marketing Manager

About EarnIn As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey. POSITION SUMMARY We’re seeking a self-starter and results-driven lifecycle marketer to lead our efforts to drive adoption and retention of EarnIn’s core products. In this highly visible role, you’ll collaborate with product, product marketing, analytics, and our creative partners. Together, you will design and execute data-driven marketing programs that leverage owned channels (email, SMS, push, and in-app messaging) to drive activation, retention, and winback metrics. To succeed in this role, you will need to be performance-driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind. This position will be ideally a hybrid role from our Mexico City office as part of our expanding site. EarnIn offers excellent benefits for our employees, including healthcare, internet and cell phone reimbursement, a learning and development stipend, and potential opportunities to travel to our Mountain View headquarters. Our salary ranges are determined by role, level, and location. We are unable to provide visa sponsorship or immigration support for this position. WHAT YOU'LL DO Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products. Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels. Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration. Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails. Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations. Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement. Proactively identify and execute new opportunities that provide incremental value to Community Members. WHAT WE'RE LOOKING FOR 4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners. Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn. Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing. Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns. Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition. Incredibly i