Lifecycle Marketing Operations Analyst

About Eve Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong. Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter. The Role We're hiring a Lifecycle Marketing Operations Analyst to own the technical execution and optimization of our lead lifecycle, campaign operations, and conversion funnel. This is a mid-level IC role where you'll be the engine behind how leads move through our systems, how campaigns are built and measured, and how we continuously improve conversion at every stage. You'll sit at the intersection of marketing automation, data, and revenue operations—building the systems, processes, and reports that turn marketing activity into pipeline. You'll work closely with demand generation, sales operations, and revenue teams to ensure clean data, efficient routing, accurate attribution, and actionable insights that drive better outcomes. If you're a systems thinker who loves building repeatable processes, optimizing for efficiency, and connecting marketing activity to revenue impact—this role is for you. What You'll Do Lead Lifecycle Management Own enrichment and scoring model maintenance and optimization across the full funnel Build and refine lifecycle stage progression rules and automation workflows Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities Monitor lifecycle health metrics and proactively identify issues before they impact pipeline Campaign Operations & Channel Optimization Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy Optimize channel performance through A/B testing strategy, execution, and analysis Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable Conversion Rate Optimization Support lead lifecycle SLAs between marketing and sales Support and track sales follow-up compliance and create accountability mechanisms (notifications, reports, dashboards) Analyze conversion rates by stage, channel, and segment to identify drop-off points Drive initiatives to improve lead-to-MQL conversion rates Partner with Revenue Operations on MQL-to-SQL conversion optimization Build feedback loops from marketing to sales based on conversion data and insights Reporting & Attribution Refine and validate attribution models to ensure accurate pipeline source tracking Build and maintain channel-specific ROI analysis and pipeline influence reporting Create dashboards that connect marketing activity to revenue outcomes Translate complex data into clear narratives for marketing, sales, and leadership Process & Routing Optimization Ensure lead routing consistency using DACI model implementation Optimize Chili Piper configuration for mee