Marketing Business Analyst

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Marketing Business Analyst who will sit at the intersection of B2B marketing strategy and performance analytics, owning clarity and rigor around how we invest and what those investments are delivering. You’ll help marketing leadership see around the corners by digging into what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions. You’ll own the reporting layer of the marketing measurement framework, translating attribution methodology defined by Marketing Ops into clear, decision-ready insights. This includes preparing weekly business review materials for VP+ stakeholders and building reporting that connects spend, pipeline, and ROI across channels and programs. Beyond reporting what happened, you’ll diagnose why it happened and recommend where and how we should adjust investment. You’ll partner across demand generation, field marketing, product marketing, and digital to bring financial and performance discipline to program evaluation, budget allocation, and hypothesis-driven experimentation. This is a high-visibility role with direct exposure to marketing leadership, requiring strong analytical skills, business judgment, and a deep understanding of how B2B marketing drives revenue. This is a full-time, hybrid position based out of our Oakland or Denver offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies You’ll Use Fivetran, BigQuery, Looker, SFDC, Demandbase, Bizable, Marketo, Google Suite What You’ll Do Insights & executive reporting Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels Impact measurement Design and maintain models to quantify the impact of marketing programs across the buyer journey Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios Scope dashboards for opportunity areas and partner with analytics team to make them a reality Develop segment- and region-level views of marketing performance to support resource allocation decisions Experimentation & optimization Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics) Skills We’re Looking For 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift) Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-rea