Senior Product Marketing Manager, Activations

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the Role We are looking for a Senior Product Marketing Manager to join our Product Marketing team to own and grow Activations, Fivetran's Reverse ETL offering. This role is focused on helping customers understand, adopt, and realize value from Activations by translating product capabilities into compelling business outcomes. You'll develop use-case and persona-based narratives, lead go-to-market initiatives, support product launches, and partner across the organization to drive awareness, adoption, and growth. You'll work closely with Product, Sales, Sales Engineering, Demand Generation, ABM, Customer Success, and the broader Marketing team to ensure Activations is positioned effectively in the market and supported with the messaging, content, and programs needed to drive success. You'll engage personas spanning data engineers and architects to data and AI leaders, as well as line-of-business personas like RevOps leaders and Marketing Ops teams. This is a full-time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. What You'll Do Product Launches, Adoption & Growth: Lead and contribute to product launches for Activations, owning messaging, positioning, launch assets, and cross-functional coordination from kickoff through post-launch. Go beyond launch to drive adoption and growth, partnering with Product, Sales, Customer Success, and Marketing to ensure new and existing capabilities get used, expanded, and renewed. Translate technical capabilities into clear customer value and business outcomes. Messaging & Positioning: Develop and refine messaging for Activations, including product capabilities, use cases, and persona-specific narratives. Create compelling outcome-based stories that connect technical functionality to business value for both technical and executive audiences. Ensure messaging is consistent across web, sales, campaigns, and customer-facing materials, and validate positioning through ongoing customer and field engagement. Solutions & Use-Case Marketing: Own the development of use-case narratives and solution-oriented messaging that help customers understand how Activations can solve real business challenges. Build messaging frameworks, value propositions, sales plays, and content that support key use cases and buyer personas. Enable sellers to lead with business impact and customer outcomes. Campaigns & Channel Partnership: Partner with Demand Generation, ABM, Digital, Content, and Events teams to bring Activations messaging to life across channels. Support integrated campaigns and programs that drive awareness, engagement, pipeline, and adoption among priority audiences. Sales Partnership & Enablement: Work closely with sales leaders and sellers globally to ensure messaging is adopted in the field, gather feedback from customer conversations, and partner with enablement to deliver assets sellers actually use. Develop sales plays, competitive positioning, and customer-facing materials that help teams communicate Activations value effectively. Customer & Market Insights: Develop a deep understanding of customer needs, buying behaviors, market trends, and competitive dynamics. Use customer research, win/loss insights, field feedback, and market intelligence to strengthen positioning, influence go-to-market strategies, and identify new growth opportunities. Cross-Functional Collaboration: Serve as a key partner across Product, Sales, Marketing, Customer Success, and Enablement. Align stakeh