Marketing Content Manager

Forward Networks is transforming how the world’s most complex networks are managed and secured. Founded in 2013 by four Stanford Ph.D.s, we built the industry’s first network digital twin — a mathematically precise model of the production network that gives IT teams unmatched visibility, verification, and agility across every major cloud and vendor environment. Our customers include global leaders such as Goldman Sachs, PayPal, S&P Global, IBM, and Dell, as well as fast-growing enterprises and government agencies. According to IDC, Forward Networks customers realize an average of $14.2 million in annual benefits through improved efficiency and security. Backed by world-class investors including Andreessen Horowitz, Goldman Sachs, MSD Partners, and Threshold Ventures, Forward Networks offers a people-centric, innovative culture where brilliant minds are shaping the future of network reliability, security, and AI-ready operations. We're looking for a talented and versatile Marketing Content Manager to be the primary voice behind Forward Networks' brand. You'll own the end-to-end content lifecycle — from crafting sharp website copy and compelling ad creative to producing thought leadership blogs and high-converting email campaigns. This is a high-impact, high-visibility role for a writer who thrives in a technical environment and knows how to make complex ideas land clearly and compellingly. Key Responsibilities Website Copy Own and continuously optimize all copy across forwardnetworks.com, including homepage, product pages, solution pages, and landing pages. Partner with design and web teams to craft messaging that converts visitors into pipeline. Conduct SEO research and incorporate keywords naturally to drive organic traffic. Keep copy up to date as products evolve, new features launch, and positioning shifts. Advertising & Paid Media Write compelling ad copy for paid search (Google Ads), LinkedIn, display, and retargeting campaigns. Develop multiple creative variants for A/B testing; analyze results and iterate quickly. Partner with demand generation to align ad messaging with campaign themes and funnel stage. Ensure consistency of voice and messaging across all paid channels. Email Marketing Campaigns Write all email copy for nurture sequences, product announcements, event promotions, and newsletters. Craft subject lines and preview text that drive strong open rates. Collaborate with Marketing Operations to segment audiences and personalize messaging. Monitor email performance (open rates, CTRs, conversions) and use data to sharpen future copy. Blog & Thought Leadership Develop and maintain a content calendar for the Forward Networks blog, aligning with product launches, industry trends, and SEO goals. Write and edit long-form posts on topics including network digital twins, AI-driven network management, cybersecurity, and multi-cloud operations. Interview internal SMEs (engineers, product managers, executives) to surface insights and translate technical depth into accessible narratives. Source, brief, and edit contributions from guest authors and industry analysts. Additional Content & Collateral Write copy for sales enablement materials including one-pagers, pitch decks, battlecards, and case study summaries. Contribute messaging to event materials, conference presentations, and webinar content. Support social media content strategy with copy for LinkedIn, X/Twitter, and other channels. Develop customer-facing release notes, product announcements, and in-app messaging as needed. Brand Voice & Content Strategy Serve as the guardian of Forward Networks' brand voice — ensuring consistency, clarity, and impact across every channel. Build and maintain a company style guide and messaging framework. Stay current on competitive messaging, industry language, and emerging trends in enterprise networking and cybersecurity. Collaborate closely with Product Marketing, Demand Generation, Design, and Sales to ensure alignment across all