Sr. Director - Growth

ABOUT GLIMPSE Glimpse is the leading AI platform for CPG brands — automating critical back-office workflows like deductions management, revenue recovery, and cash application. Since launching in April 2024, we've grown from 0 to 200+ customers and raised $52M from investors including a16z, 8VC and Y Combinator. Our AI agents retrieve deduction data, validate charges, automate cash application, and dispute invalid claims — work that would take a full-time employee years to complete. For a $1B CPG brand, a single Glimpse agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue. We're building the next-generation suite of services for consumer brands and are looking for exceptional people to help us scale. ABOUT THE ROLE Build and scale a repeatable, data-driven growth engine that drives pipeline and revenue across self-serve and sales-assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI. This role is less about “brand CMO” and more about owning growth + GTM architecture end-to-end—a critical hire for scaling post–product-market fit . WHAT YOU'LL DO 1. Scale a Data-Driven Demand Generation Function - Events: Take a functioning events program and manage it — expanding format, frequency, and geographic reach while maintaining strong pipeline ROI. - Product Marketing: Own core messaging, positioning, and sales enablement. Translate complex back-office workflows into a sharp ROI narrative (recovering 3%+ of topline) that compresses sales cycles and improves win rates against the status quo. - Content: Scale a content engine built on CPG-specific research, deduction benchmarks, and customer case studies — driving organic inbound pipeline and cementing Glimpse as the definitive voice on retail revenue leakage. - Implement and maintain full-funnel GTM infrastructure — attribution modeling, CRM hygiene, funnel tracking, and campaign analytics — giving the CEO, Sales, and CS a single source of truth on marketing's contribution to revenue. - Run a consistent operating cadence: weekly experiment reviews, monthly channel performance reporting, and quarterly pipeline forecasts that keep the team accountable to outcomes, not outputs. 2. Own Performance Marketing Channels End-to-End - Take direct ownership of all paid and performance channels — paid search, paid social, display, retargeting, and ABM — with full accountability for pipeline contribution, CAC, and payback periods. - Build and run a rigorous experimentation engine: design weekly A/B tests across ads, landing pages, audiences, and offers; track win rates; and systematically scale what works. - Architect the attribution and analytics infrastructure that gives you and the company clear, trustworthy data on channel ROI — moving spend decisions from intuition to evidence. - Drive outbound-assisted inbound in close partnership with Sales: define ICP targeting, build ABM plays for Fortune 500 CPG accounts, and ensure paid programs are tightly integrated with the sales motion. - Continuously identify and test new acquisition levers — including AI-driven tactics and emerging channels — to stay ahead of the curve. 3. Build and Lead a High-Performing Marketing Team - Recruit, develop, and retain a high-caliber team — including a Growth/Performance IC, Product Marketing Manager, Director of Community, and Content Associate — and set the bar for what great marketing talent looks like at Glimpse. - Establish clear goals, ownership, and accountability for each direct report so that every team member knows what they own, what success looks like, and how their work connects to revenue. - Coach and develop your team actively — through structured feedback, regular 1:1s, and stretch opportunities — so the function gets stronger as it scales. - Operate as a player-coach early on: comfortable executing alongside your team while simultaneously buildin