Content Lead

Hilbert is a scalable, data science-first growth infrastructure that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that move sustainable growth. Fully agentic by design, Hilbert compresses months-long decision cycles into minutes. From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies. A small, select group of growth operators sit at the core of our company. These minds shape how Hilbert's intelligence layer evolves, how customers grow, and how the company goes to market. THE ROLE You will build and run Hilbert’s content engine from the ground up: editorial strategy, video and media programming, sales enablement materials, customer stories, website copy, and the thought leadership that makes Hilbert the most credible voice in the room on B2C growth intelligence. Core Responsibilities BRAND, THOUGHT LEADERSHIP & ORGANIC PRESENCE - Own Hilbert’s editorial voice and brand positioning across all channels. Ensure that everything published under the Hilbert name reflects a clear, earned, and consistent point of view on B2C growth intelligence. - Write and publish original long-form content: essays, frameworks, and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously. - Drive Hilbert’s organic content strategy: identify the topics, formats, and channels where the audience is paying attention, and build a presence that compounds. - Own the LinkedIn presence for both the company page and founder voices — content strategy, publishing cadence, and amplification logic. VIDEO & MEDIA PROGRAMMING - Own end-to-end production of Hilbert Space, our videocast series featuring growth leaders. Handle guest pipeline, pre-production research, editorial direction, distribution, and clip strategy. - Build and execute an education video strategy for Hilbertl: explainer content on B2C growth mechanics, product walkthroughs, use case breakdowns, and concepts like cohort economics, LTV modeling, channel attribution, and agentic growth infrastructure. SALES ENABLEMENT & CUSTOMER EVIDENCE - Produce the content the sales team needs to close: one-pagers, pitch narratives, competitive positioning documents, objection-handling resources, and tailored collateral for specific verticals or account types. - Build Hilbert’s customer story library: case studies, outcome-driven proof points, and reference materials that translate what Hilbert has done for customers into language that resonates with new prospects. WHO THRIVES IN THIS ROLE This is not an entry-level content role. It is not a role for someone who needs to be trained on what B2B SaaS marketing looks like. It is for someone who has already run this function, or a large piece of it, and knows both what works and what is overrated. The bar is: you have shipped content that changed how an audience thought about a problem, and you can prove it. - You have 5+ years of content and marketing experience at a B2B technology company, with at least part of that time spent in a founding or near-founding content capacity — building from scratch, owning outcomes, not inheriting infrastructure. - You have produced content across the full B2B stack: thought leadership and brand, SEO and organic, sales enablement, video, customer evidence, and website copy. You know how these functions connect and how they break down when no one is holding them together. - You understand B2C growth mechanics well enough to write about them accurately and translate them for an audience of practitioners. Cohort economics, paid acquisition against LTV, retention curves, channel mix, agentic decision-making — you do not need to have run these plays yourself, but you need to be fluent enough to engage with experts and produce content that earns their respect. - You have owned a video or media program end-t