Vice President, Product Marketing

ONWARDS TOGETHER! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. LOCATION: 4 ON-SITE DAYS A WEEK IN SUNNYVALE, CA HEADQUARTERS. OUR TEAM'S VISION: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! YOUR IMPACT: - Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies. - Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators. - Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints. - Champion the voice of the customer to ensure products and marketing resonate with target audiences. - Lead the development of go-to-market plans for new product launches and feature enhancements. - Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams. - Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition. - Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions. - Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation. - Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth. - Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams. - Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns. YOUR TOOLKIT: - Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role. Must have a Cloud-focused cybersecurity background. - Proven success in leading cross-functional teams to launch and grow products in a competitive market. - Strong background in B2B/B2C marketing, preferably within [industry or vertical]. - Experience with SaaS, technology, or other fast-moving industries is highly preferred. - Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging. - Strong leadership and team management skills with a track record of building and mentoring high-performing teams. - Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams. - Data-driven mindset with experience using analytics and market research to drive decision-making. - Ability to work in a fast-paced, dynamic envi