Demand Generation Director

k-ID is building the age-aware internet, where kids and teens can access technology in ways that are safer, more private, and appropriate for their age, while platforms and games can meet complex age-related requirements across more than 200 jurisdictions. k-ID is the global leader in privacy-first compliance and age assurance infrastructure. Recognized as one of TIME’s Best Inventions of 2025, named a Tech Pioneer by the World Economic Forum, and a winner of Fast Company’s Next Big Things in Tech, k-ID is building the Age Layer for the internet: the infrastructure that helps digital platforms understand age, manage consent, and meet global compliance obligations without unnecessary friction. Our core platform, anchored by the Compliance Development Kit (CDK) and AgeKit, is the trusted engine for the world’s largest game publishers and digital ecosystems. We replace fragmented, manual compliance with a unified API that handles age verification, parental consent, and regulatory logic across 200+ markets. Backed by top-tier venture capital firms like a16z and Lightspeed, k-ID is entering a phase of growth to define the standard for global digital safety. About The Role We are looking for a Senior Demand Generation Director to help build k-ID’s demand generation engine across the United States, Singapore, Europe, and other priority markets. Reporting to the Head of Marketing, this role will turn k-ID’s product positioning, regulatory insight, customer momentum, and category leadership into campaigns that create qualified pipeline and move enterprise buyers through the funnel. This is a hands-on, builder role. You will own campaign execution across email, webinars, events, paid and organic channels, lifecycle marketing, account based marketing, and nurture programs. You will work closely with the Head of Marketing, Sales, Comms, Policy, and Product to reach developers, product leaders, legal teams, trust and safety leaders, policy teams, and executives at gaming companies, social platforms, AI companies, marketplaces, and other regulated digital businesses. The right person is commercially sharp, analytical, organized, and strong with messaging. You should be comfortable turning complex regulatory and technical topics into clear campaigns targeted by ICP, persona, market, and buying stage. Location & Language - Location: United States, Singapore or Remote - Languages: Proficiency in English is required KEY RESPONSIBILITIES DEMAND GENERATION STRATEGY & EXECUTION - Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue. - Own campaign planning across priority segments, including gaming, social media, AI, marketplaces, and other regulated digital platforms. - Build campaigns around key market moments, regulatory changes, product launches, customer proof points, and industry events. - Translate k-ID’s category narrative into clear commercial campaigns that create urgency with target buyers. - Run experiments across channels and use data to decide what to scale, stop, or refine. - Maintain accurate campaign and channel reporting with clear lifecycle stage capture and attribution; comfortable analyzing, reporting and conducting optimization experiments. PIPELINE & FUNNEL OWNERSHIP - Build targeted account based campaigns for enterprise prospects across priority verticals and regions. - Partner with Sales on named account strategy, messaging, outreach sequences, and campaign follow up. - Develop campaigns that support both new logo acquisition and expansion into larger enterprise opportunities. - Help create market specific campaigns for priority jurisdictions where regulatory pressure is increasing. - Own Hubspot-based Marketing Ops reporting and channel attribution from lead through SQL stages for demand generation activities. Content, Webinars & Field Campaigns - Work with Head of Marketing (Product & Brand Marketing), Comms, and Policy to turn thought leadership, regulatory updates, customer