Performance Marketer

WHAT IS KALSHI? Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. - Our vision: well… build the largest financial market on the planet. - Our mission: bring more truth to the world through the power of markets. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. ROLE ROADMAP We’re looking for a Performance Marketing Lead to own and scale our paid acquisition engine. This role is ideal for someone who has deep experience managing large-scale budgets, driving efficient growth, and building a high-velocity experimentation culture across channels. You’ll play a critical role in accelerating user growth and revenue, with full ownership over performance strategy, execution, and optimization. WHAT YOU’LL DO - Help with performance marketing across paid channels, managing a minimum of $100M+ in annual ad spend with clear accountability for CAC, LTV, payback period, and revenue growth. - Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a strong bias toward testing, iteration, and capital-efficient growth. - Partner closely with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, turning performance insights into stronger ad concepts, messaging, hooks, landing pages, and conversion paths. - Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify where incremental spend can drive outsized returns. - Develop and maintain a best-in-class performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementality thinking, so leadership can make fast, informed growth decisions. WHAT YOU BRING - 6+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment - Proven experience managing large-scale paid media budgets ($50M–$100M+ preferred) - Deep expertise across major paid acquisition platforms including Meta, Google, TikTok, and YouTube - Strong analytical mindset with experience in attribution, incrementality testing, and performance modeling - Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period - Experience working cross-functionally with creative, product, and data teams - Comfortable operating in a fast-paced, high-growth environment BONUS - Experience in trading, fintech, or financial products - Familiarity with advanced attribution models and incrementality testing frameworks - Experience building or scaling performance marketing teams - Strong intuition for creative strategy and direct response marketing NYC PAY TRANSPARENCY DISCLOSURE Salary Range: $170,000 to $250,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss. OUR CULTURE Meritocracy is at