Product Marketing Lead

WHAT IS KALSHI? Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. - Our vision: well… build the largest financial market on the planet. - Our mission: bring more truth to the world through the power of markets. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. THE ROLE As Kalshi’s first Product Marketing hire, you will be building the function from 0 → 1 and making sure Kalshi products and positioning tell the right story. This is a high-ownership, builder role - perfect for someone energized by fast-paced environments, creating clarity from ambiguity, and building high-impact programs from the ground up. RESPONSIBILITIES - Differentiated identity: Define Kalshi's unique value proposition and develop compelling messaging based on deep product understanding and customer insights. - Tell the story: Create the narratives for each of our audience segments, including consumers, institutions, journalists and more. Define what we’ve built, who it’s for, what it replaces, and why it wins. - Top tier execution: Build and implement go-to-market strategies and impactful marketing campaigns to support product and feature launches. - Mainstream expansion: Take the Kalshi story beyond sports. You will translate prediction markets into compelling narratives for mainstream cultural, finance, and tech audiences. - Campaigns & launch moments: Lead planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences. QUALIFICATIONS - 5+ years of experience in product marketing or related roles, with proven experience launching net new products or 0 → 1 initiatives. - Thrives working in high-velocity, ambiguous environments. - Equally adept at developing a long-term strategic vision and executing the hands-on work required to bring products to market. - Voice & brand sensibility: Strong sense of tone and audience, with world class storytelling and writing skills. - Track record of creative campaigns and content strategies that retain our brand voice while standing out in a sea of content competing for attention. - Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy. - Operational excellence: Ability to manage multiple initiatives simultaneously while maintaining high-quality output. - Fluency in key marketing channels, including paid acquisition, lifecycle marketing, performance, and social. NYC PAY TRANSPARENCY DISCLOSURE Base Salary Range: $180,000–$270,000 This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out — we’re always happy to discuss. OUR CULTURE Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets. Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1. COMMITMENT TO EQUAL OPPORTUNITY Kalshi is committed to creating a cultu