GTM Lead

Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank. Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel. To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more. Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined. We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful. You can learn more about us in Forbes https://www.forbes.com/sites/francescawalton/2026/02/03/home-swap-startup-kindred-raises-125-million-in-fresh-funding-as-travelers-seek-creative-ways-to-save-money/ and The New York Times https://www.nytimes.com/2025/12/16/realestate/is-your-apartment-nice-enough-for-this-home-swapping-app.html. Kindred is building a members-only home swapping network powered by trust. In a trust-based network, growth isn't just about driving traffic — it's about building credibility through social proof, lowering psychological friction, and creating durable behavior change through community. We're hiring a GTM Lead to own and scale Kindred's non-traditional growth channels. Your mandate: drive low-cost leads to Kindred through community partnerships, platform integrations, grassroots activations, BD, and member-driven acquisition — across our core marketplace, Affinity Circles (e.g., solo female travelers), and Org Circles (e.g., Google, Stanford). This is a high-autonomy, high-ownership role. You'll operate across a wide portfolio of bets — testing different channels, segments, and motions — and be accountable for figuring out what works, building the playbook, and scaling it. Early on, you're doing the work yourself. Over time, you'll hire a team to scale what you've proven. WHAT YOU'LL DO: - Own GTM strategy and execution: Define and execute the GTM approach for driving leads through non-traditional channels — community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more. - Run a portfolio of channel bets: Run a portfolio of bets across different channel types and product surfaces. Be comfortable killing what doesn't work and doubling down on what does. Examples include: travel Facebook group activations, Reddit community partnerships, HR benefits placements, alumni network partnerships, women's professional network activations, ERG outreach, and AI-assisted outreach motions. - Ship hands-on: You'll be building outreach sequences, running partnership conversations, crafting messaging, launching experiments, and iterating in real-time. This is not a "set strategy and delegate" role. - Build repeatable playbooks: As channels prove out, codify what works into scalable, repeatable motions — positioning, outreach frameworks, activation flows, partner kits — so we can expand to new segments and circle types efficiently. - Develop sharp positioning: Craft segment-specific messaging that resonates in each channel and community context. You need strong instincts for what makes people click, sign up, and trust. - Stay close to the ground: Talk to members and partners regularly. Translate what you're hearing into actionable recommendations for Product and