Marketing Executive

OP Labs builds Optimism, an open-source blockchain network that powers the next generation of financial infrastructure. Hundreds of companies, from the world's largest enterprises like Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda to the most ambitious early-stage builders, use the OP stack to launch their own blockchains and bring their users onchain. Today, over 65% of Layer 2 activity on Ethereum runs through the OP stack. We are a small team building at the speed of the ecosystem we support. We’re remote-friendly but the NYC office is our center of gravity. We've raised $178M from a16z, Paradigm, and others. We have our work cut out for us and are looking for exceptional people to join us. Role and Responsibilities The OP Stack powers 13% of all crypto transactions today. We are building a one-stop shop for enterprises onboarding into crypto, with the most performant and most battle-tested chain infrastructure available on the market today. We’re looking for a marketing leader to help expand into new segments, deepen engagement with our existing audiences, and shape the public narrative to reflect the incredible momentum existing within the company. In this critical leadership role, you will report directly to the CBO and forge key strategic partnerships with Growth, Product and Data teams while building a world class marketing function, the best in this space. What are the role responsibilities? You’ll be joining at a pivotal moment for Optimism & OP Labs. You’ll build and lead a lean marketing function from the ground up, responsible for execution across: - Brand Marketing – Strengthen awareness and positioning of the OP Stack and vision. - Product Marketing – Translate technical capabilities into compelling, differentiated narratives. - Developer Marketing – Engage the builder community through content, partnerships, and education. - Enterprise Marketing – Craft GTM playbooks and demand generation for institutional adoption. - Event Marketing – Amplify brand presence across industry conferences and owned events. We have a sprawling set of audiences across a wide array of industries. You will own a consistent brand voice, and regular communication targeted towards: - Prospective and existing customers - Channel partners and integration collaborators - Tinkerers and application builders - Potential employees and external contributors - Token holders and investors What skills do you bring? - Proven experience leading marketing teams at the executive level, ideally within web3 organizations. - Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing. - Demonstrated success strengthening brand awareness and shaping public narratives for innovative or technical products. - Ability to translate complex technical concepts into compelling, accessible narratives. - Strong interpersonal and communication skills to rally internal and external stakeholders around a shared vision. - A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves. What will you like about us? - We take care of our employees. Competitive compensation, fully paid medical, dental, and vision, and a 4% 401K match—learn more about our benefits, culture, and all recruiting FAQ here. https://www.notion.so/OP-Labs-Hiring-FAQ-79f82dd0763e4344b99e9ce3ea1728da?pvs=21 - We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers. - Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength. - We're remote-friendly with an NYC office where we like to collaborate in person. - We think long-term. Our founders have been scaling Ethereum since 2015. We are aware of fraudulent individuals falsely claiming to represent OP Labs in recruitment activities. Please note: - All official communication will come from an @oplabs.co ht