Web Marketing Lead

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Web Marketing Team at Plaid is a collaborative, user-first team that partners closely with Product, Engineering, Design, Sales, and Marketing to bring Plaid's solutions to market and scale their adoption globally. We're looking for a Web Marketing Lead to own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion. This role is responsible for defining how millions of developers, businesses, and consumers experience Plaid for the first time – and how we turn that interest into product adoption, qualified pipeline, and revenue. Sitting within the Growth Marketing organization, you'll operate at the intersection of marketing, product, and data – treating the website as a dynamic, experiment-driven product. You'll define strategy, drive execution, and build a high-performing team that continuously improves the end-to-end web journey from first touch through activation. This includes owning Plaid's organic search and answer engine presence, ensuring we show up where developers and businesses are actively looking for solutions. This is a hands-on leadership role for someone equally comfortable in a strategy doc and a CMS, and who gets genuinely excited about turning website data into conversion lift. Responsibilities - Own plaid.com as a Growth and Revenue Engine - Define the growth strategy and roadmap for plaid.com, owning performance across product pages, docs entry points, campaign landing pages, and conversion surfaces – while partnering with Brand, Content, and Design on the vision and experience for flagship pages like the homepage. - Be directly accountable for website-sourced pipeline, conversion, and key revenue metrics. - Optimize performance across key surfaces including homepage, product pages, docs entry points, campaign landing pages including event registration, and our blog. - Act as the internal expert on web performance, user journeys, and competitive benchmarks – setting the bar for what great looks like. Lead and Scale a High-Performing Team - Build, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation. - Foster a culture of ownership, velocity, and continuous learning. - Establish clear goals, processes, and operating rhythms to drive impact – running structured workflows that keep the team moving quickly without sacrificing quality. Drive Experimentation and Continuous Optimization - Build and scale a rigorous experimentation program to improve conversion, activation, and self-serve growth. - Lead development of hypotheses, testing strategies, and measurement frameworks – forming hypotheses, running tests, and iterating fast. - Drive operational excellence through scalable systems, including automation of page creation, testing, and optimization workflows. Improve End-to-End User Journeys - Shape the full web experience from first visit through signup, demo request, or sales engagement. - Optimize for both developer audiences (self-serve, docs-driven journeys) and business buyers (solution evaluation and sales handoff). - Use user research, behavioral analytics, and market insights to inform messaging, inform