GTM Strategy & Operations Lead

About Us Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. The Role We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users. We’re looking for a GTM Strategy and Operations Lead! We're scaling revenue operations for a profitable marketplace - and we need someone who moves fast, thinks strategically, and is eager to provide proactive support to senior leaders. You'll own the RevOps program end-to-end: embedding AI into our tech stack, surfacing insights that drive decisions, and serving as a trusted partner to the Customer Success and Business Development teams. You stay ahead of industry trends and hold yourself to a high bar. This is a high-visibility role on our Marketplace Strategy & Operations team, reporting to the Director of Strategy & Operations. You’ll work closely with the GM of Marketplace, Head of CS, and Head of BD & Sales. Here's how you'll impact the company - Power GTM planning: Lead comp planning and goal-setting in partnership with Sales, CS, and the GM as we push toward our next growth milestone - Drive analytical rigor: Diagnose performance gaps with hypothesis-driven analysis, build dashboards that surface what actually matters, and make actionable recommendations based on your findings - Own the GTM tech stack: Serve as our primary Salesforce admin and own the broader suite of tools that Sales and CS rely on - maintaining data integrity, driving adoption, and proactively identifying new tools (including AI-powered ones) that make the team more effective - Enable the team: Build processes that stick, standardize how we work across BD and CS, and establish AI usage guidelines that ensure consistency across team outputs so the team can move fast without creating fragmentation Requirements - Experience: 3+ years in analytical roles supporting enterprise GTM teams (BizOps, Revenue Operations, Revenue Enablement, etc.). Experience at growth stage company (50-200 employees) strongly preferred - Analytical rigor: You take a hypothesis-driven approach, know how to frame a question well, and deliver findings with clear logic and a point of view - Self-directed: Comfortable prioritizing in an ambiguous environment and picking up new tools and contexts quickly - AI fluency: You proactively explore ways to use AI tools to improve team workflows and GTM processes. You know when and where to use them to accelerate great judgment, not just to move faster - Documentation: Your materials are self-explanatory, well-structured, and formatted for the audience - GTM tech stack: Must be comfortable as a primary admin of Salesforce - building, maintaining, and improving the instance. Knowledge and curiosity for other GTM tools - Experience in ads, ad tech, or performance marketing is a plus At Propel, you'll enjoy - Meaningful work and a strong shared sense of mission - Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats. - 20 Days of PTO - 4% 401K match - $10k lifetime spend towards Carrot Fertility - Excellent Medical, Dental and Vision options - Other health and mental health focused benefits and perks - Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. Compensation for thi