Senior/ Marketing Manager, Lifecycle and CRM

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey across consumer and business audiences. The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation. ROLE The Senior Marketing Manager, Lifecycle and CRM is responsible for building and owning Replit's customer communications across the full user journey. This is the founding lifecycle marketing hire and serves as the platform owner for lifecycle marketing across both consumer and enterprise segments, ensuring users receive coherent messaging as they move from free individual developer to paid subscriber to enterprise account. Reporting to the Head of Growth Marketing, this role works closely with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering teams. RESPONSIBILITIES - Own omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiences - Drive product-led onboarding, activation, and free-to-paid conversion programs for individual users - Build and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates within - Convert Replit's large base of individual users into qualified B2B opportunities through behavioral signals and workplace expansion triggers - Select, implement, and scale the marketing automation infrastructure, including segmentation frameworks and behavioral trigger architecture - Establish lifecycle attribution and reporting on engagement, retention, conversion, and LTV - Build a rigorous testing culture across messaging, creative, timing, segmentation, and journey design, leveraging AI tooling to scale experiment volume - Partner with our AI-driven marketing automation and analytics teams to scale personalization and integrate lifecycle signals across the marketing stack - Partner with Product, Data Science, and Engineering to define behavioral signals and implement technical solutions REQUIREMENTS - 8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motions - Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage company - Expert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA) - Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io http://Customer.io, Marketo, or similar) - Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging - Obsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance - Experience partnering with Product and Engineering to define requirements and implement technical solutions - Mobile app lifecycle marketing experience - SQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this role - Experience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednes