Head of Social Media Marketing

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Social media is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our social channels end to end. You'll lead our social media strategy, working directly to the Head of Consumer and Brand Marketing. You'll define our voice, build our playbook from scratch, and turn Replit's narrative into content that gets people excited to use the product. You'll have creative latitude, working in close collaboration with GTM, Product, Engineering, Product Marketing, and Design, and a ringside seat to one of the most interesting moments in software history. This is the right role if you've scaled social from the ground up before, you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral. What You'll Do: - Define Replit’s social strategy: Own and execute Replit's social voice, content pillars, and channel strategy across all social channels - Build the full social playbook: posting cadence, reply strategy, growth loops, meme formats, and distribution tactics — then keep iterating on what works - Lead critical brand narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs - Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media - Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible - Cross-functional coordination: work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control - Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly - Social ecosystem relationships: identify, engage, and manage external creators, influencer partners, and key voices to extend our reach - Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics Required Skills & Experience: - 8+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage - Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started - AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results - Elite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post. - Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid - Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time - Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow - Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure Bonus Qualifications - Short-form video creation and production experience - A meaningful social media following of your own - An active Replit builder — you've shipped something with the product - Existing relationships with AI influencers, journalists, podcasters, or community lead