Senior Marketing Manager, Performance

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the post-signup customer journey across consumer and business audiences. The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation. ROLE The Senior Marketing Manager, Growth is an early hire on the growth marketing team who owns performance creative as the primary focus while flexing across broader growth marketing initiatives as needs evolve. This role drives the creative strategy, brief framework, and testing system that powers paid acquisition across all channels, designing a high-volume, high-quality creative pipeline supported by AI tooling and a roster of external creative agencies. Reporting to the Head of Growth Marketing, this role works closely with Brand and Creative, Product Marketing, Paid Media, Analytics, and external creative production partners. RESPONSIBILITIES - Own performance creative strategy across all paid channels, including paid social, paid search, programmatic, and video - Build and operate the creative brief framework and testing system that identifies and scales winning creative - Design and run a continuous creative pipeline capable of producing thousands of assets per quarter without compromising on brand and quality standards - Manage day-to-day relationships with creative agencies and external production partners across budget, timeline, volume, and quality - Build AI-powered workflows for variant generation, copy testing, and production automation to multiply pipeline capacity - Partner with Paid Media and Analytics to analyze creative performance, identify winning patterns, and inform brief iteration - Partner with the Brand and Creative team to maintain visual and verbal consistency across performance creative and broader brand expression - Establish performance creative KPIs and reporting on creative impact across acquisition, conversion, and efficiency metrics REQUIREMENTS - 8+ years in performance creative, growth creative, or creative strategy roles at high-velocity consumer or PLG companies - Proven track record building creative pipelines and brief frameworks from zero-to-one at scale - Deep expertise in performance creative across paid social, paid search, programmatic, and video formats - Hands-on experience managing creative agencies and external production partners across multi-million dollar budgets - Hands-on experience with AI-powered creative tools and workflows for variant generation, copy testing, and production automation - Obsessive focus on testing; you connect creative performance data to brief iteration and continuously improve win rates - Experience working across both consumer and B2B audiences, with the ability to maintain brand coherence across very different buyer profiles - Strong cross-functional collaboration skills, particularly with paid media, analytics, brand, and product teams - Mobile-first creative experience for both web and app environments is a plus - Hands-on video editing experience (Premiere or similar) is entirely optional but valuable; during major launches, the ability to turn around video edits quickly has been a real boost This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match (US Only) ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🏝 Flexible Time Off (FTO) + Hol...