Integrated Campaigns Manager, Startups and AI

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. What you'll do In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. The ideal candidate Holds expert-level knowledge of the startup and AI company landscape Has proven expertise crafting and delivering global, audience-focused campaign strategies Excels in leading and driving large, complex, global campaigns or programs Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders "Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments Responsibilities Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns Work with regional marketing to ensure local relevance and advise on campaign delivery Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc. Use and recommend leading tools to improve or accelerate the work of the campaigns function Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall ca