Director, Content Marketing | New York, NY

Talkiatry is seeking a Director of Content Marketing to build our content engine from scratch. You will be responsible for crafting a holistic content strategy that establishes Talkiatry as the authoritative voice on mental health. The Director of Content Marketing will build this from the ground up: the strategy, the channels, the workflows, and the team. This is a role for a content entrepreneur, someone who sees an unclaimed space, moves with urgency to claim it, and scales what works. You'll be the first dedicated content leader at Talkiatry, reporting directly to the CMO. You'll have real ownership over how we show up across blog, newsletter, SEO, organic social, video and emerging owned channels. You will build the team around you as the function matures. We need a storyteller who is genuinely passionate about this mission and can translate our clinical credibility, patient empathy, and differentiated approach into content that earns trust, grows an audience, and drives organic growth at scale. ABOUT TALKIATRY Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly, we’re redefining how behavioral healthcare is delivered in America. Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose. YOU WILL: Strategy & Governance - Define and execute Talkiatry's end-to-end content strategy across blog, SEO, organic social, video (long and short form), email, and emerging owned channels - Establish editorial standards, brand voice, and scalable storytelling frameworks that hold across every channel and every format - Build the content roadmap from cold start to compounding: identify gaps, prioritize by impact, and execute with speed - Align content strategy with GTM, growth, product marketing, clinical, and brand teams to ensure content is embedded, not siloed Organic Growth & SEO - Own SEO content strategy end-to-end - Build a publishing engine that drives consistent traffic growth and improves Talkiatry's authority in the mental health space - Develop a channel-specific approach to organic social across YouTube, Instagram, TikTok, and LinkedIn, growing audience and engagement with content that's native to each platform - Leverage tools including Profound, HubSpot, Webflow, and Substack to manage distribution and measure performance - Develop content to improve citation, sentiment and gain market share in a quickly developing AEO/GEO landscape Storytelling & Thought Leadership - Translate Talkiatry's clinical credibility, patient outcomes, and differentiated model into narratives that resonate with both consumer and provider audiences - Partner with clinicians, executives, and the product team to surface stories worth telling and build the platforms to tell them - Develop thought leadership content that positions Talkiatry as the defining voice on accessible, high-quality mental health care AI &