Brand Designer

ABOUT TRUCKSMARTER Trucking powers the American economy, moving 71% of the nation’s freight and representing nearly $900 billion in annual spend. Yet despite its scale, the industry still runs on fragmented systems, phone calls, emails, tribal knowledge, and manual coordination. TruckSmarter is changing that, starting with the people at the center of it all: truck drivers and small carriers. We’re a team of fewer than 25 building Dispatch, an AI-powered operating layer for freight. Think Claude Code for trucking. Dispatch helps carriers navigate a constantly changing freight market, reason through complex tradeoffs, and execute operational workflows on their behalf. The product is live, drivers are using it, and we’re now focused on making Dispatch dramatically smarter and more capable. THE ROLE TruckSmarter is hiring a Brand Designer to help re-build and scale our brand as we roll out a new wave of AI-powered products. This is a hands-on, high-ownership role with real room to grow. You'll work closely with our design manager and the broader leadership team to bring TruckSmarter's brand to life across product, marketing, and everything in between. Your work will ship fast and show up in front of real customers. We're a small, cross-functional crew of designers, product managers, engineers, and operators. We move quickly, collaborate tightly, and care deeply about craft, but we care just as much about getting things out the door. If you like scrappy teams, real responsibility, and building something that actually makes customers' lives better, you'll feel right at home here. WHAT EXCITES YOU - Helping bring TruckSmarter brand to life across every touchpoint, including web, social, ads, email, events, and product surfaces - Designing alongside a small team where your work ships in days, not quarters - Owning projects end-to-end, from first sketch to final asset, while learning from senior designers along the way - Stretching across disciplines: visual identity, marketing creative, motion, web, events, and the occasional t-shirt - Caring about the small stuff like kerning, color, hierarchy, and the weird detail nobody else notices - Helping evolve our brand system as it grows, not just executing within it WHAT EXCITES US - 4+ years of digital design experience, ideally at a startup or in-house creative team - A portfolio that shows range and taste across visual identity, marketing creative, digital advertising, and web - A startup mindset–you're at home with ambiguity, eager to build, and not precious about pitching in with high priority initiatives - Strong working knowledge of Figma and Adobe Creative Suite - Curiosity about how AI is changing creative workflows, and excitement about using it - Familiarity with Framer or other similar web development tools - Experience creating content inside lifecycle marketing platforms like customer.io - Motion chops using After Effects, LottieFiles, or similar tools WORKING MODEL We work in-person 5 days a week at our downtown San Francisco office. We believe the best products get built when people are in the same room. Fast feedback loops, real collaboration, and a team that genuinely enjoys working together. If that's how you do your best work, you'll fit right in. WE OFFER - Full health, dental and vision coverage - Daily catered lunch provided in-office, plus dinner covered for anyone working past 6:00pm - Commuter benefits - Flexible PTO - 401k - Commuter benefits We would love for you to join us on this journey and are excited to review your application!