Marketing Specialist - NFL Universe Football

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players across our games, we are one of the biggest Roblox studios by audience size. Founded in 2015, we have since grown to 95+ full-time remote team members across the globe. ROLE OVERVIEW NFL Universe Football is one of the leading sports experiences on Roblox, with a highly active player base and constant live updates. We’re looking for a Marketing Specialist to help fuel that momentum — using creative testing, fast iteration, and a deep understanding of how games grow on the platform! This is a highly execution-focused role for someone who enjoys being in the weeds: experimenting, shipping, and learning quickly. It’s not about long-term strategy decks, but about running ideas, seeing what works, and doubling down in real time. 🏈 You’ll own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators), working closely with Product, Art, and Community to turn every update into something players notice and engage with. WHAT YOU’LL DO Roblox Page & Asset Optimization (Primary Focus) - Come up with ideas for thumbnails, icons, and Roblox page visuals - Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself) - Publish and test assets directly on Roblox - Review performance dashboards and identify what’s working (and what isn’t) - Recommend and execute the next round of experiments based on results Social & Community Content - Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok - Capture Roblox gameplay footage and create simple, engaging videos - Support community engagement initiatives tied to in-game moments or updates - Bring inspiration from other Roblox games and creator communities Projects & Growth Experiments - Support creator or YouTuber experiments - Contribute to new ideas that drive player growth or engagement - Help move ad-hoc projects forward when there’s an opportunity to test something new WHO YOU ARE - Strong familiarity with Roblox — as a player, creator, or active community member - Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem) - Experience creating or managing content for social platforms (personal or professional) - Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.) - Understands how sports fans engage — teams, rivalries, hype cycles, and live moments - Proven ability to take ideas from concept → execution → publish - Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats) - Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms - Strong time management and ability to prioritize in a fast-moving environment - Collaborative, proactive, and open to feedback and iteration You don’t need years of professional experience - personal projects, side projects, or creator work count! Nice to Have - Experience working on or around Roblox games - Exposure to SEO, social optimization, or performance-driven content testing - Experience in gaming, UGC, or creator-led communities - Existing familiarity or relationships with Roblox creators or sports creators - Passion for American football and broader sports culture! TECH STACK While experience with the following tech stack is NOT expected or necessary for candidates, please see below a typical stack you may interact with: - Roblox Creator Dashboard / analytics surfaces - YouTube Studio, TikTok Analytics, Instagram Insights - Discord + community tooling - Monday.com http://Monday.com / Google Sheets (content calendar + creator tracker) - Figma / P...