Director of Social Media

Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform. Director of Social Media Location: East Coast (NYC Preferred) We are looking for an exceptional Director of Social Media to lead Avalanche’s brand presence across all owned channels and shape how the world perceives Avalanche. This is a senior individual contributor and people management role that sits within the Marketing organization, reporting to the SVP of Marketing. The ideal candidate brings a rare combination: deep hands-on experience in crypto and institutional marketing alongside proven experience communicating to institutional audiences such as financial services, fintech, or enterprise technology. You understand how to speak credibly to both the DeFi power user and the institutional investor — and you can craft content that resonates with both. This role requires someone who is highly creative, self-sufficient with production tools, and passionate about building in public. You will own our voice and move fast. KEY RESPONSIBILITIES CHANNEL OWNERSHIP & STRATEGY - Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram - Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments - Grow audience, engagement, and brand affinity across all platforms with a data-driven approach EXECUTIVE SOCIAL MEDIA SUPPORT - Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations TEAM LEADERSHIP - Directly manage and mentor a team of 1, setting clear goals and career development priorities - Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams - Establish scalable processes for content production, approval, scheduling, and performance reporting CONTENT PRODUCTION - Independently clip, edit, and publish short-form video content from long-form sources (podcasts, AMAs, interviews, events) - Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support - Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives ANALYTICS & REPORTING - Track, analyze, and report on channel performance metrics; translate insights into actionable strategy adjustments - Monitor competitor and industry social activity to identify trends and positioning opportunities REQUIRED QUALIFICATIONS - 7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi - Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable) - Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram — including algorithm dynamics and platform best practices - Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar) - Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team - Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms - Based on the East Coast; NYC preferred for in-person collaboration PREFERRED QUALIFICATIONS - Prior experience marketing