GTM Solutions, Practice Lead

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. - We lean in: ownership over titles, outcomes over intentions. - We fight for excellence: high standards, direct, ego-free feedback. - We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We are hiring a GTM Solutions, Practice Lead to own how Legora goes to market across solutions, practice areas, and the segments that make up our ICP. This role sits at the center of Legora's commercial engine translating what the product can do into what specific buyers actually buy. Legora aOS is the agentic operating system for legal work. But legal is not a monolith. An in-house counsel at a Fortune 500 company, a litigator at an AmLaw 50 firm, and a corporate associate at a magic circle firm are buying AI for different reasons, even when they're looking at the same product. This role exists to make sure each of them sees Legora as built specifically for them. You'll take the operating-model narrative for how an AI-first legal team works and adapt it into practice- and segment-specific playbooks: positioning, proof points, and materials that translate our platform's depth into concrete reasons to buy. The sharpness of that translation is what determines whether we win the room or get bucketed alongside every other AI vendor in the market. The ideal candidate has spent the better part of a decade owning solutions or vertical product marketing in high-growth enterprise SaaS or AI environments. They know how to take a single product and shape it into distinct, buyer-specific narratives without fragmenting the brand or diluting the message. They understand how to partner with sales on the deals that matter, how to build the materials that move pipeline, and how to land a launch that holds together across product, sales, and customer-facing teams. They are exceptional writers and storytellers who can turn a generic capability into a specific reason to buy. What You'll Do - Solutions positioning: Own how Legora shows up across our core solutions — drafting, review, research, diligence, knowledge — and translate product depth into clear, defensible positioning for each. - Practice & workflow playbooks: Build the playbooks that win in specific practices and in-house functions — adapting the operating-model narrative into the positioning, proof points, and enablement for each. Partner with our Legal Engineers to ground every playbook in how the work actually gets done, so nothing ships that a practitioner would dismiss. - Segment strategy: Sharpen how we position across segments. Make sure the same product narrative reads unique and relevant to each. - GTM execution: Drive the launch motions, sales narratives, and enablement that turn positioning into pipeline. Build the bill of materials sales actually uses and the customer-facing assets that close deals. - Sales partnership: Partner directly with sales leadership on the