Retention Strategy Manager

ABOUT POLYMARKET Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future. We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire. ABOUT THE ROLE Polymarket is looking for a CRM Manager to own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com http://Polymarket.com. You'll build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance. This role sits at the intersection of marketing, product, and data. You'll run fast experiments, develop micro-segmentation strategies, and ensure Polymarket is always relevant when live markets and breaking news create moments that matter. WHAT YOU'LL DO - Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com http://Polymarket.com - Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives - Design programs covering engagement, cross-sell, churn mitigation, and reactivation - Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle - Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most - Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems - Collaborate with Data on modeling, cohort analysis, and predictive segmentation - Run fast, data-driven experiments to increase engagement around key events, markets, and moments - Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends WHAT WE'RE LOOKING FOR - 3–6+ years of experience in retention, lifecycle, or growth marketing - Hands-on experience with common CRM platforms used to build customer journeys - Experience owning retention across web and mobile - Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation - Deep understanding of segmentation, personalization, and orchestration strategy - Clear communicator who can move quickly in a high-velocity, event-driven product - Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends - (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces BENEFITS - Competitive salary & equity - Unlimited PTO - Full Health, Vision, & Dental coverage - 401k match - Hardware setup: new MacBook Pro, big display, & accessories