VP, Marketing

About BoomPop, Inc. Who We Are At BoomPop, we believe in the importance of bringing people together. Since 2020, we've been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online. We’ve organized critical events for over 6,000 clients, including Google, Nike, and Accenture, bringing together more than 400,000 attendees. And we're just getting started. We have raised over $40M from top-tier investors, including Atomic, ACME Capital, Alex Rodriguez (A-Rod), and Wing. Why Join Us? The world of work is changing, and BoomPop is leading the charge. With remote work on the rise, companies like Airbnb, Salesforce, and Shopify are embracing a new mantra: “Offsites are the new office.” The group travel and events industry is booming, and we're at the heart of it. Businesses are shifting their budgets from traditional office spaces to in-person experiences. Group travel, which was already a massive part of the $900 billion corporate travel industry, is growing even faster now. Join us and be part of a world-class team that's redefining the future of travel and events. You'll find endless opportunities for growth, the chance to work with top-tier clients, and the thrill of making a real impact on the world. Mission: Essence of the Job BoomPop is transforming how companies plan and run events. What began as a high-touch services business is evolving into an enterprise-grade AI-powered event planning platform used by some of the most recognizable companies in the world. The mission of the VP of Marketing is to build the marketing engine that powers this next phase of growth. This leader will help reposition BoomPop in the market from a services-led company to a category-defining software platform while expanding our reach into enterprise buyers. They will build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership. This is a builder and operator role. We are looking for someone who has successfully led a similar transition before. Someone who knows how to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine inside a high-growth company. Success in this role means creating a marketing organization that consistently generates qualified pipeline, strengthens market positioning, and equips sales to win. Top 3 Priorities Successfully reposition BoomPop in the market from a services company to a software platform without disrupting the existing funnel. Generate predictable enterprise pipeline for our software offering. Build and execute a unified marketing strategy across brand, demand generation, and product marketing . Within 30 days: Learn the business quickly. Develop a deep understanding of our ICPs, enterprise sales motion, product roadmap, and current funnel performance. Audit the existing marketing system including channel performance, conversion rates, spend efficiency, pipeline quality, and marketing technology. Align with the CEO, Sales, and Product leadership on positioning. Clarify what we are, who we serve, and why we win. Deliver a clear readout of the current state of marketing along with the first two or three highest leverage improvements. Within 60 days: Present a clear marketing strategy tied directly to revenue goals. This should include pipeline targets, key growth bets, positioning, messaging, KPIs, and budget allocation. Launch the first wave of pipeline programs focused on high-intent demand and funnel conversion improvements. Create a clear narrative for leadership and investors about marketing performance. What changed, what is working, and what comes next. Implement reporting systems that allow leadership to forecast quarter performance using leading indicators from the funnel. Within 90 days: Demonstrate measurable improveme