Performance Marketing Manager

About BoomPop, Inc. Who We Are At BoomPop, we believe in the importance of bringing people together. Since 2020, we've been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online. We’ve organized critical events for over 6,000 clients, including Google, Nike, and Accenture, bringing together more than 400,000 attendees. And we're just getting started. We have raised over $40M from top-tier investors, including Atomic, ACME Capital, Alex Rodriguez (A-Rod), and Wing. Why Join Us? The world of work is changing, and BoomPop is leading the charge. With remote work on the rise, companies like Airbnb, Salesforce, and Shopify are embracing a new mantra: “Offsites are the new office.” The group travel and events industry is booming, and we're at the heart of it. Businesses are shifting their budgets from traditional office spaces to in-person experiences. Group travel, which was already a massive part of the $900 billion corporate travel industry, is growing even faster now. Join us and be part of a world-class team that's redefining the future of travel and events. You'll find endless opportunities for growth, the chance to work with top-tier clients, and the thrill of making a real impact on the world. Mission: Essence of the Job We’re looking for a Performance Marketing Manager who is equal parts growth operator, analytical thinker, and hands-on executor. You’ll own top-of-funnel demand creation through paid channels, managing a multi-million dollar budget across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and emerging platforms. This role sits at the intersection of growth, revenue, and experimentation. You’ll be responsible for driving high-quality MQLs and SQLs efficiently, continuously testing and iterating across audiences, messaging, offers, and channels — all while keeping a sharp eye on CAC, CPMQL, and CPSQL. Critically, you understand how to market into a PLG/self-serve funnel: driving qualified prospects to create accounts and activate in the platform, while knowing when to hand off to full-service for higher-complexity deals. You thrive in fast-moving environments, understand how marketing directly fuels revenue, and operate with urgency, adaptability, and accountability. Top 3 Priorities Own and scale paid demand generation programs focused on top-of-funnel demand creation. Efficiently manage and optimize a multi-million dollar paid media budget to hit CAC and pipeline targets. Design and run continuous experimentation across audiences, creative, landing pages, and offers. Within 30 days: Ramp on BoomPop’s ICPs, personas, value propositions, and hybrid PLG/SLG motion. Deep dive into existing paid performance, funnel metrics, attribution, and historical learnings. Audit account structures, campaigns, targeting, creative, and landing pages across all paid channels. Build strong working relationships with Sales and RevOps. Within 60 days : Take full ownership of paid media strategy, execution, and optimization. Launch new experiments across channels, audiences, and messaging tied to ICP-specific use cases. Improve efficiency or volume across key funnel metrics (CPMQL, CPSQL, CAC). Establish a clear testing and reporting cadence to share insights and results with stakeholders. Within 90 days: Demonstrate measurable improvements in demand volume, efficiency, or lead quality, including self-serve account creation rates and downstream activation from paid channels. Scale winning experiments and sunset underperforming tactics decisively. Build a forward-looking paid growth roadmap aligned to revenue targets. Be a trusted thought partner to Revenue leadership on pipeline generation. Competencies Revenue-Driven Growth Mindset: You understand that paid media exists to drive pipeline and revenue, not vanity metrics. Analytical Rigor: You are fluent in funnel metri