Senior Analyst, GTM Intelligence

Our Mission and Opportunity Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company https://www.forbes.com/lists/cloud100/a, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles https://mybrightwheel.com/about/ in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Who You Are You're a technically sharp, AI-native analyst who sees lead quality not as a reporting exercise but as a compounding strategic advantage. You build systems, not spreadsheets. You're equally comfortable writing SQL against a data warehouse, deploying a lead scoring model, and presenting findings to a VP of Sales. You move fast, document well, and automate everything that doesn't require a human judgment call. You bring a builder's mindset to an operator's environment: you can take an ambiguous brief, define the problem, instrument the data, and ship a v1 — then iterate quickly based on what you learn. You communicate with precision, push back constructively when something doesn't add up, and don't need a manager to tell you what to work on next. What You’ll Do - Design and deploy a lead scoring model using high-intent product, behavioral, and firmographic signals — working from data in Redshift, Salesforce, Gong, and Clay. - Build and maintain lead routing and distribution logic across inbound and outbound channels using LeanData and Salesforce, including guardrails, alerting, and monitoring. - Automate recurring analytical workflows — distribution checks, connect rate diagnostics, closed-loss tagging, resting period analysis — so they run without manual intervention. - Use AI tools (Claude, Gong transcript analysis, NLP pipelines) to extract signal from sales interactions at scale and surface actionable insights to Sales leadership. - Partner with Sales, Marketing, and RevOps to define ICP, improve lead quality, and translate analytical output into operational and strategic decisions. - Build and maintain the knowledge infrastructure (routing logic documentation, signal dictionaries, model documentation) so the team's work is institutional, not individual. What You Bring - 3–5 years of analytical or operations experience in SaaS Sales Ops, RevOps, GTM Engineering, or a comparable function. - Strong experience with Salesforce: you know where data is stored, how objects work, and you have a POV on how systems should be structured. - Strong SQL skills; hands-on experience with Redshift, BigQuery, Snowflake, or equivalent data warehouse. - Familiarity with lead routing and distribution tooling (LeanData, Salesforce routing rules, ChiliPiper, or similar). - Demonstrated AI fluency: you use AI to build repeatable, automated workflows — not just to draft emails or summarize documents. You should be able to describe a workflow you've built that runs without you touching it. - Experience building or contributing to a lead scoring model, prioritization framework, or comparable rules-based or statistical system. - Clear written communication; ability to present complex analytical work to VP-level stakeholders concisely. Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Protecting Our Applicants: