Product Marketing Specialist

At EBANX , we believe barriers were made to be broken. We started our story in Curitiba, Brazil, and today we are a global company, present in more than 29 countries, with offices in Curitiba, São Paulo, Shanghai, Singapore, and Johannesburg . In total, we are 700+ ebankers spread across the world, connecting companies like Uber, Netflix, Spotify, TikTok, Canva, Shopee, Meta, and Shein to millions of consumers in emerging markets—creating new opportunities and revolutionizing the future of digital payments. Our mission is clear: to give global access to everyone . We are guided by the motto #TamoJunto , which translates into four key pillars: Shape Tomorrow, Evolve Fast, Make It Happen, and Unlock The World. If you want to be part of a global company with accelerated growth that is shaping the future of digital payments, EBANX is the place for you. At EBANX’s Product team you don’t just create features. You develop user-centered solutions that transform the experience of millions of consumers and global companies. Every product decision you make has a real impact on the future of digital payments, combining strategic vision, innovation, and collaboration to make our work truly Out Of The Ordinary . This is a builder role — not a maintainer one. The right person will reshape how EBANX runs product launches. You will have the opportunity to: Own the end-to-end GTM strategy for key product and feature launches, from brief to post-launch measurement; Introduce new frameworks and playbooks that elevate how EBANX brings products to market; Sit at the table with Product, Commercial, and Marketing leadership — not just execute on their decisions, but shape them; Build repeatable, scalable GTM infrastructure in a high-growth global payments company; Have significant creative latitude in how stories are told, formats are designed, and launches are structured. For someone who thrives on driving visible impact — and who gets restless without room to experiment — this role offers genuine ownership and career-defining exposure. What your day-to-day will look like Lead go-to-market planning and execution for product launches across markets, verticals, and payment methods — from positioning strategy through launch and measurement; Propose and implement new GTM formats, launch playbooks, and cross-functional rituals that improve speed, alignment, and impact; Align internal stakeholders — Product, Commercial, and Marketing — ensuring launches land consistently and coherently across the organization; Translate complex payment solutions into compelling, value-driven narratives and enablement content that equips commercial teams to sell effectively; Monitor market and competitor landscape to continuously sharpen EBANX's product positioning and differentiation; Act as a strategic connector, bringing market and customer insights directly into the roadmap and commercial conversations. What you need to shine in this role Experience leading go-to-market strategies and product launches — ideally in B2B, fintech, or global tech environments; Proven track record of driving revenue-contributing launches with minimal supervision, from strategy through execution; Strong stakeholder management skills: able to align diverse and global teams, drive consensus, and keep launches on track without direct authority; Creative thinking paired with structured execution — you bring new ideas and follow through on them; Ability to craft clear, compelling narratives from complex product and market information; Data-driven mindset: you measure what you launch and use results to improve the next cycle; Comfortable working independently in a fast-paced, global environment with multiple stakeholders and shifting priorities; Fluency in English (written and spoken). Bonus points if you have Experience in the payments industry or digital commerce; Background in building or redesigning GTM processes from scratch; Familiarity with product management methodologies or close collabor