Director, Growth Content

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. What you'll do This is a career-defining opportunity to shape how Airwallex communicates the value of its products to businesses around the world. As Director of Content Marketing, you will own the end-to-end content strategy across all digital platforms, building a high-performing content engine that drives engagement, supports pipeline generation, and elevates Airwallex's brand in a competitive global fintech landscape. You will lead a team of content creators, editors, and strategists while partnering closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams to deliver compelling, on-brand content at scale. You will also play a key role in integrating AI tools into content workflows to increase efficiency and innovation across the content lifecycle. Responsibilities: - Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products (payments, business accounts, spend, billing) and global markets. - Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media, to support product launches, campaigns, and demand generation initiatives. - Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive. - Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization. - Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis. - Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels, including online, social media, email, mobile, video, and print. - Define content marketing success metrics and implement systems to track and analyze content performance, including contribution to pipeline and revenue. Use insights to inform future content stra