Manager, Paid Media

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance, strategy, and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI. In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine. This role is based in San Francisco. RESPONSIBILITIES: - Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities. - Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets. - Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy. - Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL. - Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights. - Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync). - Manage and QA all campaign builds following standardized naming conventions and governance frameworks. - Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages. - Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipe